The Legion has joined forces with the Whitewater Brewing Co.
The Royal Canadian Legion hooked up with Whitewater Brewing Co. to produce the co-branded Legion Lager a new craft beer.
“We’re thrilled that Whitewater has partnered with the Legion to support Canada’s Veterans by donating five percent of the brand’s sales to Legion programs.” says Dominion President David Flannigan. “Those funds will help support programs to improve the lives of Veterans and their families.”
The beer will be available in local Ontario branches in May and will be rolling out to out to local LCBOs, Beer Stores and retail outlets.
Flannigan looks forward to seeing the branches, whose volunteers work so hard to generate revenue to run their local programs and services, embrace the new brand and the opportunities it will provide. “Being able to serve our own Legion Lager, in a can or on tap, at Legion branches means we can offer our members and other patrons an added beverage choice when they stop in for a visit.” And sales from those purchases, he points out, support the Branches and the important work they do.
This is some great out of the box thinking to leverage a win-win with a local Canadian business and something we all (most of us) partake. Stop by your local Legion to get a pint and support local programs whilst quenching your thirst.